INTERNATIONAL DATA COLLECTION, INC. OPENS THE FIRST OFFSHORE CALL CENTER TO BE MANAGED FROM THE UNITED STATES
CHULA VISTA, CA ֢ OCTOBER 18, 2004.
/24-7PressRelease.com/ - INTERNATIONAL DATA COLLECTION, INC. (֢IDC֢) has announced the grand opening of the first offshore telephone market research center managed solely from its American headquarters. Taking advantage of the unique opportunity afforded by the proximity of San Diego, and its neighbor in Mexico, Tijuana, Baja California, IDC, a Hispanic owned and operated business, is using its geographical and cultural advantage to raise awareness and understanding of the growing economic and political importance of Hispanic-Americans.
֢If you֢re going to offer Hispanic-language data collection, it makes sense to be located where expert interviewers are most likely to be found ֢ on the U.S./Mexican border. At IDC we֢ve gone a step further, running dual facilities on both sides of the border. This gives us our pick of talent and lets us tailor staff to our clients֢ specific project requirements,֢ said Victor Mayer, Chief Operating Officer of IDC.
IDC֢s unique structure allows companies to capitalize on the less expensive labor force in Mexico and also receive the benefits of doing business in the United States. With facilities in Chula Vista and nearby Tijuana, both managed from IDC֢s Chula Vista headquarters, IDC seamlessly integrates interviewers from both facilities into their clients֢ studies, producing high quality data from both sides of the border. As it does in its US facility, IDC recruits its interviewers primarily from college-age students seeking part time work while furthering their education. Not only did the applicants in Mexico have solid, unaccented, English language skills, but they demonstrated a ready comprehension of American slang and cultural references.
Hispanic purchasing power in the United States has grown to over $700 billion dollars over the last decade. By 2010, the market is expected to reach over $1 trillion ֢ a growth rate three times the national rate over the past decade. ֢Consumer products manufacturers and marketers across the country are intensifying their focus on the Hispanic segment of the market. They recognize it as a largely underserved population, that has identifiable, distinct wants and needs. We help our clients identify those needs by communicating to the Hispanic market in a way that they can easily understand,֢ said Heather Pomeroy, IDC֢s Vice President of Sales and Marketing.
IDC֢s Tijuana facility fits in with the growing economic and political partnership between the United States and Mexico, and between San Diego and Tijuana in particular. As Durazo said, ֢The reality is, we need each other economically, we depend on each other in terms of infrastructure and the environment, and as we grow to understand and cooperate with each other politically, the prospects for growth in this region are unlimited.֢
Source: on pressbot.org | Date: 14.12.2005 - 21:54 | 564 times read
